Adnan Alrefai

POCT Specialist • Medical Device Sales • Diagnostics Innovator

Explore My Work

Meeting Every Requirement – And Adding More

Radiometer’s must-haves are my day-to-day reality.

POCT Expertise

Hands-on NHS device implementation & training across multiple sites.

Laboratory Medicine Knowledge

Fluent in workflows, governance, and ISO 15189:2022 compliance.

Professional Selling Skills

Negotiation, competitive displacement, and solution selling.

NHS Purchasing Knowledge

Frameworks, tenders, and direct awards from years in NHS-linked projects.

Formal Sales Training

Commercial experience at LaboTest Ltd with structured sales processes.

Already Embedded in the NHS Landscape

7 London NHS sites I already know – and the people inside them.

Understanding NHS Purchasing

From frameworks to direct awards – I know how to navigate the system.

Need Identified

Clinical teams raise a need for new diagnostic equipment.

Specification & Evaluation

POCT leads and procurement define requirements.

Framework Selection

Choosing from NHS Supply Chain, SBS, or other approved frameworks.

Tender or Direct Award

Depending on urgency and value thresholds.

Business Case & Approval

Trust board or ICB approval if required.

Purchase Order & Implementation

PO issued, delivery, installation, and training.

Proven Sales & Diagnostics Expertise

From global medical device sales to NHS POCT implementation – delivering results.

$1M+
Sales generated at LaboTest Ltd in 2.5 years.
20+
International medical device manufacturers represented.
8+
NHS sites directly supported and worked in.
3
NHS trusts currently supported in POCT roles.

LaboTest Ltd – Sales Growth

Generated over $1 million in sales within 3 years, expanding product portfolios and securing repeat business. Successfully identified and pursued new market opportunities, including in the USA.

Syrian Agency – Exclusive Medical Device Representation

Actively aided my father’s diagnostics company, Syrian Agency, exclusive agents for over 20 international medical device manufacturers. The company’s history includes facilitating Randox’s first export out of the UK in the 1980s. In recent years, I have supported public sector, government tender, and private hospital sales.

POCTIFY Ltd – Innovating for POCT Professionals

Founded POCTIFY Ltd, an open-source knowledge hub and AI-powered toolkit for POCT professionals. Created resources for NHS market access, ISO compliance, training, and live audit tools.

NHS POCT Specialist

Hands-on deployment, training, and audit of POCT devices across London NHS sites, including glucose, blood gas, urinalysis, coagulation, and sepsis diagnostics.

Suitability Highlights

With extensive NHS point‑of-care experience, a Master’s degree in Clinical Biochemistry, and a proven record in medical device sales and training, I combine technical expertise, commercial skills, and operational readiness — aligned with the Medical Sales Specialist role.

  • POCT Device Expertise – Trained on a wide range of devices including glucose/ketone meters, blood gas analysers, urinalysis systems, coagulation testers, immunoassay platforms, and pregnancy/sepsis POCT kits.
  • IT & Middleware Skills – Experienced with AQURE, SQL, Excel, Access, and clinical system integrations for POCT.
  • Technical Troubleshooting – Skilled in analyser maintenance, consumables management, and QC/EQA processes.
  • Sales & Relationship Building – Proven ability to win competitive accounts, exceed targets, and strengthen customer partnerships.
  • Procurement Knowledge – Familiar with NHS tenders, framework agreements, and purchasing pathways.
  • Presentation Skills – Capable of delivering engaging demos, SOP training, and clinical presentations.
  • Healthcare Insight – Understanding of both primary and secondary care settings and NHS organisational structures.
  • Operational Readiness – Office in a business centre on the A40 for territory coverage and a points-free driving licence for unrestricted travel.
Technical Strengths
  • Strong understanding of POCT workflows from installation to ongoing support.
  • Ability to translate technical features into clear clinical and operational benefits.
Adnan with Radiometer analyser

Radiometer is already trusted across the NHS. I’m ready to help you win more competitive accounts – faster.

With proven sales success, NHS POCT expertise, and a network across London hospitals, I can deliver measurable results from day one.

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