Radiometer’s must-haves are my day-to-day reality.
Hands-on NHS device implementation & training across multiple sites.
Fluent in workflows, governance, and ISO 15189:2022 compliance.
Negotiation, competitive displacement, and solution selling.
Frameworks, tenders, and direct awards from years in NHS-linked projects.
Commercial experience at LaboTest Ltd with structured sales processes.
7 London NHS sites I already know – and the people inside them.
From frameworks to direct awards – I know how to navigate the system.
Clinical teams raise a need for new diagnostic equipment.
POCT leads and procurement define requirements.
Choosing from NHS Supply Chain, SBS, or other approved frameworks.
Depending on urgency and value thresholds.
Trust board or ICB approval if required.
PO issued, delivery, installation, and training.
From global medical device sales to NHS POCT implementation – delivering results.
Generated over $1 million in sales within 3 years, expanding product portfolios and securing repeat business. Successfully identified and pursued new market opportunities, including in the USA.
Actively aided my father’s diagnostics company, Syrian Agency, exclusive agents for over 20 international medical device manufacturers. The company’s history includes facilitating Randox’s first export out of the UK in the 1980s. In recent years, I have supported public sector, government tender, and private hospital sales.
Founded POCTIFY Ltd, an open-source knowledge hub and AI-powered toolkit for POCT professionals. Created resources for NHS market access, ISO compliance, training, and live audit tools.
Hands-on deployment, training, and audit of POCT devices across London NHS sites, including glucose, blood gas, urinalysis, coagulation, and sepsis diagnostics.
With extensive NHS point‑of-care experience, a Master’s degree in Clinical Biochemistry, and a proven record in medical device sales and training, I combine technical expertise, commercial skills, and operational readiness — aligned with the Medical Sales Specialist role.
With proven sales success, NHS POCT expertise, and a network across London hospitals, I can deliver measurable results from day one.